Vibes 2 Go Coffee
A Modern White Coffee Brand
Vibes2Go Coffee began when founder Eric Simonds set out to build a family business around the right product. When he discovered white coffee, he recognized the opportunity to build something distinctive and scalable around it.
Built on White Coffee. Growing Beyond the Shop.
Vibes2Go Coffee began with ground white coffee and a vision to launch online through Amazon. As more people discovered the brand through sampling and local markets, demand grew—leading to placement in local shops and eventually the opening of the Vibes2Go location.
What Is White Coffee?
White coffee is roasted differently than traditional coffee, creating a smoother flavor, lower acidity, and naturally higher caffeine content.
Because most people haven’t experienced it before, Vibes2Go Coffee was built around introducing customers to white coffee in a way that’s approachable whether they discover it online or in the shop for the first time.
Online Ordering
Now Available Beyond the Shop
Vibes2Go Coffee launched on Amazon in 2025 as part of its original strategy to build a white-coffee brand beyond a single location. Today, customers across the country can experience the same ground white coffee that first introduced many people to the category through Vibes2Go.
Explore the Drink Menu
From signature drinks to seasonal favorites, the Vibes2Go menu is built around the smooth flavor and higher caffeine profile of white coffee.
Whether you’re stopping by for a quick pick-me-up or trying white coffee for the first time, the menu is designed to make the experience approachable and memorable.
More Than Coffee — It’s a Vibe
Vibes2Go combines smooth, high-caffeine white coffee with a distinctive in-shop experience that feels creative, approachable, and different from the usual coffee stop.
Whether customers discover the brand online or visit the Midland location in person, Vibes2Go is built to make white coffee feel memorable from the first cup.
What Customers Are Saying
“Their white coffee is unreal—smooth, strong, and way better than anything I’ve had at the big chains. It keeps me going all day.”
— Emily R.
“Perfect spot before rehearsal! Super fast service, creative flavors, and always friendly. The theatre location makes it easy to grab something on the go.”
— Michael S.
"I love how they do themed drinks for every show. The flavors are always fun and unique — it’s become my favorite part of coming to MCT."
— Hannah W.
Meet the Team Behind Vibes2Go
Vibes2Go Coffee is built by a team focused on product quality, shop experience, and long-term brand growth.
Eric Simonds
Founder & CEO
Eric founded Vibes2Go Coffee and leads the company’s direction and growth as a developing white-coffee brand built around a distinctive product and long-term expansion beyond a single location.
Courtnée Simonds
Co-Owner | Shop Operations & Creative Design
Courtnée leads daily shop operations and helps shape the visual and customer-facing experience of the Vibes2Go brand.
Vibes2Go Coffee
Vibes2Go Coffee is a white-coffee brand built around a distinctive product and a long-term vision for growth beyond a single location.
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