
Vibes2Go Coffee began when founder Eric Simonds set out to build a family business around the right product. When he discovered white coffee, he recognized the opportunity to build something distinctive and scalable around it.
The company started with ground white coffee and a plan to launch online through Amazon. As more people were introduced to the coffee through sampling and markets, demand grew and led to placement in local shops and eventually the opening of the Vibes2Go location.
Today, Eric leads the direction and growth of Vibes2Go Coffee as a developing white-coffee brand, while Courtnée Simonds runs shop operations and helps shape the creative and customer-facing experience of the brand.
Vibes2Go Coffee is built by a team focused on product quality, shop experience, and long-term brand growth.
Founder & CEO
Eric founded Vibes2Go Coffee and leads the company’s direction and growth as a developing white-coffee brand built around a distinctive product and long-term expansion beyond a single location.
Co-Owner | Shop Operations & Creative Design
Courtnée leads daily shop operations and helps shape the visual and customer-facing experience of the Vibes2Go brand while supporting the business’s ongoing growth and presentation.
Our drinks start with smooth, high-caffeine white coffee roasted lighter than traditional beans. The result is a cleaner, nuttier flavor profile with lower bitterness and a more distinctive cup.
Each drink is prepared fresh to deliver the best flavor and a more intentional customer experience, whether someone is visiting the shop or discovering Vibes2Go for the first time.
White coffee is roasted differently than traditional coffee, giving it a smoother taste, lower acidity, and naturally higher caffeine content that helps define the Vibes2Go experience.
